CV créé le :
11/05/2023
CV modifié le :
11/05/2023
Dernière connexion :
11/05/2023
Coordonnées
*****
*** ********
Adresse :
** ****** ****** ****
Biarritz (64200)
Email :
*****.***********@*****.**
Port. :
************
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SENIOR CREATIVE DIRECTOR APPAREL LIFESTYLE, Sénior
Référence : 725289
Expériences Professionnelles
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janv. 2018
déc. 2019
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HEY HO STUDIO heyho-studio.com
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Strategic Consulting and design transformation, end to end product thinking
* Puma, Maxwin, Anta, Smiley etc
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janv. 2012
janv. 2018
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SENIOR CREATIVE DIRECTOR APPAREL LIFESTYLE
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PUMA, GERMANY
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Global sportswear company, €3,6 bn turnover, 9000 employees
* Responsible for creative direction for Lifestyle (Core, Prime, Select) & Motorsport.
* Managed a team of 32 people - designers, graphic designers and project managers
* Drive modernization of new collections using design, fabrics, trims, graphic and new innovations
* Operated and lead Puma collaborations with Future is Female, Evolution, Multi-sport lines, Select
* Acted as the design ambassador for Puma stakeholders
Achievements
* Supported overall revenue growth from €350MM to €1bn with the injection of lifestyle products
* Leveraged trend research and social data to create new franchises and concepts; The Future is
Female, Evolution, The Multi-sport fundamentals, Select, Evoknit etc
* Achieved 13% cost reduction by implementing numerous improvements to the design &
development processes, optimising the workflow across teams, locations & with suppliers
* Nominated as the Ambassador for Design to work with Business units, Product Line Managers to
Asian Development units to accelerate production - fast fashion enablement across Puma
* Managed external collaboration assets Rihanna, The Weekned, Stampd, Life, BWGH, Sophia
Webster, Staple, Han Kjobenhavn, Bolt, Ferrari, BMW, Red-bull
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janv. 2009
janv. 2012
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CREATIVE & DEVELOPMENT DIRECTOR
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Lafuma group outdoor apparel and hiking products, annual revenue €300MM and 250 employees
* Responsible for Apparel, Footwear & Accessories. 10 Direct Reports
* Managed sales and wholesale presentation process for example fashion shows, fairs, look books,
photo-shoots etc., defining the marketing image of the brand.
Achievements
* Improved top-line contribution from -€19MM to +€50MM through product innovation and
fashionable design
* Implemented process to reduce product lifecycle in production, design & development processes
* Developed sustainable approached in the production process to build brand image
* Improved sales of Trail running line x% by working closely with the running teams and experience
mountain climbers to create new technical designs
* Successfully introduced Gore-Tex and Primaloft into product line
* Red dot awarded rating for new design concept 'movement freedom' a seamless perfect fit technical
product line
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janv. 2006
janv. 2009
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CREATIVE DIRECTOR, LE COQ SPORTIF, Strasbourg, Paris, France
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French sports brand €75MM annual revenue and 130 employees
* Responsible for Footwear. Apparel & Accessories. 12 Direct Reports
* Manage the full design creation value chain including marketing and merchandising of products with
wholesalers
* Organise shop merchandising, fashion shows, fairs, look books and photo-shoot
Achievements
* Assisted new investors in taking a highly entrepreneurial approach to brand re-invention
* Defined the new image of the brand through design innovations, new fabrics, trim, and graphics
* Delivered brand re-invention through profiling French brand heritage and elegance as quality
concept increasing profits from -€20MM to +€75MM
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janv. 1998
janv. 2006
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Sale
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TEAMHEAD, QUIKSILVER NAPALI EUROPE, St Jean de Luz, France
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Europeen Surfwear Brand. €1.2 bn annual revenue, 600 employees
* Key responsibilities for men's footwear, apparel & accessories include managing creative business
development, design, production development and go to market wholesaler sell in process
* Directed timelines, mood boards, design meetings, sale meetings, fashion shows, development
trips, coordinated with PLM's, budgets, photo shoots etc
* Headed up a team of 10 designers
Achievements
* Created new Kids line, that became a big success generating €60 MM
* Led concept development and design of the new Denim collection
* Successfully partnered and assisted creative brand head daily organisations and management
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janv. 1989
janv. 1998
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SENIOR DESIGNER / DESIGNER
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BEST MONTANA, Paris France
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Casual sports wear brand manly known in France with €40 MM turn over
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Diplômes et formations
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sept. 1984
juin 1989
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Bachelor's degree
- BAC+3
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Artez- Academy of Art & Design, ARTEZ, Arnhem, NL
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Compétences linguistiques
Centres d'intérêts
Dutch, English (fluent), French (fluent), German
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Important
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CV actualisé il y a plus de 6 mois, certaines informations peuvent ne pas être à jour.
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